Incentive-based compensation often has both negative and positive effects on the corporate environment. Corporate agents may face a dilemma that pits their individual interests against the interest of the company that they serve. Underlying these internal conflicts are concepts of fairness and entitlement - traits that are often the cornerstone of negative behavioral finance decision-making. This case illustrates how issues of overconfidence, fairness and entitlement can negatively affect one's decision making in regulated financial markets.